77hb Privacy Policy — How We Handle Your Personal Data

1 Introduction

This Privacy Policy ("Policy") describes how 77hb ("the Platform", "we", "us", "our") collects, uses, stores, and discloses personal information obtained from users ("you", "your") who access or interact with the 77hb website at https://77hb.io and all associated services (collectively, the "Services").

77hb is committed to handling your personal data responsibly and transparently. This Policy has been written in plain English so that you can clearly understand your rights and our obligations. We encourage you to read it in full before creating an account or using any part of the platform.

By registering an account, making a deposit, placing a bet, or otherwise using the 77hb Services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your information as described herein. This Policy should be read alongside the Terms & Conditions and Responsible Gaming Policy, both of which are published on this website.

If you have any questions about how 77hb handles your personal data, you may contact us at any time through the channels listed in Section 13 of this Policy.

2 Data We Collect

77hb collects personal data in two broad ways: information you provide directly, and information gathered automatically as you use the platform. The categories of data we collect are as follows:

Information You Provide Directly

• Registration data: Full name, date of birth, email address, mobile phone number, and residential address provided when you create a 77hb account.
• Identity verification documents: Copies of government-issued photo ID (e.g., National ID Card, passport, or driving licence) and proof of address submitted during the KYC (Know Your Customer) verification process.
• Payment information: Mobile banking account numbers (bKash, Nagad, Rocket, Upay) and bank account details submitted for deposit and withdrawal purposes. 77hb does not store full card numbers or mobile banking PINs.
• Communications: Records of your correspondence with the 77hb support team, including live chat transcripts and emails sent to [email protected].
• Responsible gaming preferences: Self-imposed limits, cooling-off periods, and self-exclusion requests you submit through your account settings.

Information Collected Automatically

• Technical data: IP address, browser type and version, operating system, device type, screen resolution, and time zone settings.
• Usage data: Pages visited, features used, games played, bet history, session duration, login timestamps, and click-path data.
• Cookie data: Information stored in cookies and similar tracking technologies as described in Section 6.
• Transaction data: Records of all deposits, withdrawals, bonus activations, and betting activity conducted through your account.

3 How We Use Your Data

77hb uses the personal data we collect for the following purposes:

Purpose	Description
Account management	Creating and maintaining your 77hb account, processing your registration, and verifying your identity in accordance with KYC requirements.
Service delivery	Processing deposits and withdrawals, settling bets, activating bonuses, and providing access to casino games and sports betting markets.
Security and fraud prevention	Detecting and preventing fraudulent activity, unauthorised account access, money laundering, and any other misuse of the platform.
Regulatory compliance	Meeting our obligations under applicable anti-money laundering (AML), counter-financing of terrorism (CFT), and responsible gaming regulations.
Customer support	Responding to your enquiries, resolving complaints, and providing assistance with account issues through live chat and email.
Platform improvement	Analysing usage patterns and performance data to improve the functionality, reliability, and user experience of the 77hb platform.
Responsible gaming	Monitoring account activity for signs of problem gambling and enforcing self-imposed limits, cooling-off periods, and exclusion orders.
Marketing communications	Sending you information about promotions, bonuses, and new features — only where you have opted in to receive such communications. You may opt out at any time.

4 Legal Basis for Processing

77hb processes your personal data on one or more of the following legal bases, depending on the purpose for which the data is used:

• Contractual necessity: Processing is required to fulfil the agreement between you and 77hb — for example, to operate your account, process payments, and settle bets.
• Legal obligation: Processing is necessary to comply with applicable law, including AML, CFT, and responsible gaming regulations.
• Legitimate interests: Processing is necessary for 77hb's legitimate business interests, such as fraud prevention, platform security, and service improvement, where those interests are not overridden by your rights.
• Consent: For optional processing activities — such as marketing communications or the use of non-essential cookies — we rely on your explicit consent, which you may withdraw at any time.

5 Data Sharing and Disclosure

77hb does not sell, rent, or trade your personal data to third parties for commercial purposes. We may, however, share your data with the following categories of recipients where necessary to operate the platform or meet our legal obligations:

• Payment processors: Mobile banking providers (bKash, Nagad, Rocket, Upay) and partner banks receive the minimum account and transaction data necessary to process your deposits and withdrawals.
• Game providers: Licensed studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive a unique player session identifier for game functionality. They do not receive your full personal profile.
• Identity verification services: Third-party KYC providers may process copies of your identity documents to verify your age and identity in accordance with our regulatory obligations.
• Fraud prevention and AML partners: Where required, we may share transaction data with specialist fraud prevention and anti-money laundering screening services.
• Law enforcement and regulatory bodies: We may disclose personal data to government authorities, law enforcement agencies, or regulators where required to do so by law or in response to a valid legal request.
• IT and infrastructure providers: Hosting, cloud storage, and platform technology vendors who process data on our behalf under binding data processing agreements.

All third-party service providers who process personal data on behalf of 77hb are contractually required to handle that data securely and to use it only for the specified purpose.

6 Cookies and Tracking Technologies

77hb uses cookies and similar tracking technologies to operate the platform, remember your preferences, and understand how users interact with our services. The types of cookies we use are as follows:

• Essential cookies: Required for the platform to function. These include session authentication cookies that keep you logged in and security tokens that protect against cross-site request forgery. These cannot be disabled without impairing platform functionality.
• Functional cookies: Remember your preferences such as language settings, display options, and responsible gaming limits set during your session.
• Analytical cookies: Collect aggregated, anonymised data about how users navigate the platform — such as which pages are visited most frequently and where users encounter errors. This data is used solely to improve the 77hb experience.
• Marketing cookies: Used only where you have consented to receive personalised promotions. These cookies help us understand which offers are relevant to your activity on the platform.

You may manage your cookie preferences through your browser settings at any time. Disabling essential cookies will affect your ability to log in and use the platform. Disabling analytical or marketing cookies will not affect your access to games or betting markets.

7 Data Retention

77hb retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to the following specific retention periods:

• Account and identity data: Retained for the duration of your account and for a minimum of 5 years following account closure, in accordance with AML and record-keeping obligations.
• Transaction records: Retained for a minimum of 5 years from the date of each transaction.
• Support communications: Retained for 2 years from the date of the most recent interaction, unless the matter is subject to ongoing dispute or legal proceedings.
• Marketing preferences: Retained until you withdraw your consent or opt out of marketing communications, at which point your preference will be updated immediately.
• Self-exclusion records: Retained indefinitely to ensure that a self-exclusion order cannot be circumvented through re-registration, and to support responsible gaming obligations.

When personal data is no longer required, it is securely deleted or anonymised so that it can no longer be linked to you as an individual.

8 Data Security

77hb implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the 77hb platform.
• Encryption of sensitive data at rest within our databases, including identity documents and payment account references.
• Role-based access controls that restrict internal access to personal data on a strict need-to-know basis.
• Regular security assessments and penetration testing conducted by independent specialists.
• Two-factor authentication (2FA) available to all account holders and mandatory for internal administrative access.
• Incident response procedures to detect, contain, and notify affected users of any personal data breach within a reasonable timeframe.

While 77hb takes every reasonable precaution to protect your data, no system is entirely immune to risk. You are responsible for maintaining the confidentiality of your own login credentials and for notifying us immediately if you suspect any unauthorised access to your account.

9 Your Privacy Rights

As a 77hb user, you hold the following rights in relation to your personal data. To exercise any of these rights, please contact the support team via live chat or at [email protected] (plain text — not a clickable link):

• Right of access: You may request a copy of the personal data 77hb holds about you. We will respond to verified access requests within 30 days.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You may also update certain details directly within your account settings.
• Right to erasure: Subject to our legal retention obligations, you may request the deletion of your personal data. We will assess each request on its merits and respond within 30 days.
• Right to restrict processing: In certain circumstances, you may request that we restrict the processing of your data — for example, while a correction request is being assessed.
• Right to data portability: Where processing is based on your consent or on a contract, you may request a copy of your data in a structured, commonly used, machine-readable format.
• Right to withdraw consent: Where processing is based on your consent (for example, marketing communications or non-essential cookies), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.
• Right to object: You have the right to object to processing carried out on the basis of legitimate interests. We will assess each objection and cease processing unless we can demonstrate compelling legitimate grounds that override your rights.

10 Third-Party Links

The 77hb platform may contain references to game providers, sports data services, and other third parties. While 77hb takes care to work only with reputable partners, we are not responsible for the privacy practices or content of any third-party service that operates independently of the 77hb platform.

This Privacy Policy applies solely to personal data collected and processed by 77hb through https://77hb.io. If you interact with a third-party service in connection with your 77hb experience, we encourage you to review that party's privacy policy separately.

11 Children's Privacy

77hb is strictly an adult platform. Access is permitted only to individuals who are 21 years of age or older. We do not knowingly collect personal data from any person under the age of 21. If you have reason to believe that a person under 21 has provided personal data to 77hb, please contact our support team immediately so that the relevant data can be reviewed and, where appropriate, deleted without delay.

All registration applications are subject to age verification checks. Where we are unable to confirm that an applicant meets the minimum age requirement, the application will be declined and any data submitted will be securely deleted.

12 Updates to This Policy

77hb reserves the right to update or revise this Privacy Policy at any time. Where changes are material — for example, where we introduce a new category of data collection or a new purpose for processing — we will provide advance notice by posting a prominent notice on the platform or by sending an email to the address registered on your account.

The "Last Updated" date at the top of this document will always reflect the most recent revision. We encourage you to review this Policy periodically to remain informed about how your data is being handled. Your continued use of the 77hb platform following any update constitutes your acceptance of the revised Policy.

13 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 77hb handles your personal data, please reach out to our support team through any of the following channels:

• Live Chat: Available 24 hours a day, 7 days a week directly through the 77hb platform.
• Email: [email protected] (plain text — not a clickable link)
• Support Hours: 6:00 AM – 2:00 AM BST (UTC+6)

77hb aims to acknowledge all privacy-related requests within 24 hours and to resolve them within 30 calendar days. Where a request is complex or involves a high volume of data, we will notify you of any extension beyond 30 days and keep you informed of progress throughout.